OKTO Announces the Addition of Erik
Melling as Director of Sales-U.S.
COSTA MESA, California – October 1, 2002 –
OKTO Ophtho, the premier developer and distributor of specialty technologies
for eye surgery, announced today the addition of Erik Melling to the
OKTO management team as Director of Sales-U.S. This new appointment
is effective immediately.
Melling, 34, is a recognized, industry-wide leader in sales leadership
and management in the ophthalmic distribution sector. Erik began
his career in surgical sales in 1991. He has extensive, surgical
sales experience and expertise in anterior segment ophthalmic surgery,
microsurgery and surgical instrumentation.
In 1992, Melling teamed up with IOP, Inc. (Costa Mesa, CA) as an
independent surgical representative, and immediately established
himself as a revenue leader, industry expert and spiritual leader.
In October of 1998, Erik joined IOP full-time as the Director of
Sales. Revenues under his leadership at IOP, Inc. expanded more
than 200% within the United States.
His new position with the company will allow the company and customers
to benefit from Erik’s sales and surgical expertise on a national
level. He will be responsible for managing; the hiring and promotion
of all sales personnel; establishment of territorial revenue goals;
the formulation and implementation of company-wide, revenue-generating
incentive plans; and the development of sales plans and strategies.
Erik graduated in 1991 from George Mason University with a B.S.
degree in Business/Marketing.
About OKTO
Founded in 2000, OKTO Ophtho develops and commercializes specialized,
leading-edge surgical technologies for eye surgery. OKTO’s
purpose is to develop surgical solutions that improve the quality
of life for patients, elevate the performance and productivity of
eye care professionals, and lower costs to the provider.
OKTO currently holds leadership positions with surgical devices
for oculoplastic surgeries and bio-implant technologies for ocular
surface/ophthalmic reconstructive surgeries.
Media Contact:
pr@oktoophtho.com
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